When the journalist of Vogue Gioiello discovered Dori’s jewelry collection, she was taken by it and wanted to find out more about the designer behind the precious hand-embroidered creations.
Here is the interview as published in Vogue Gioiello….
Dori’s sense of color as well as the long tradition of hand embroidery and textile design are at the core of her creations. She is an Israeli designer known throughout the world who takes inspiration from costume history and from contemporary art & fashion. Dori works alongside artisans who specialize in the ancient soutache technique. Her personal spin on the soutache technique involves hand-embroidering textile cords while incorporating materials such as gem stones, shells, vintage buttons and Swarovski crystals into the design.
Which are the new developments and new items in the summer 2013 collection?
“In terms of the selection, there are more chokers and bracelets. Also, I offer a large selection of earrings in a variety of sizes in new shapes and styles. In terms of design, I would say that Bogart is the most artistic looking color group in my summer collection. On one of my visits to the flea market, I happened to find some blinking blue and brown dolls eyes. I joined those eyes with free-form embroidery, agate slices and metal elements, as well as a measure of surrealism inspiration for an intriguing “looking at you” effect…”
Dori’s Martinique choker – spring/summer 2013
What are your medium and long term projects?
“I am currently experimenting with a new capsule collection of digitally printed kaftans, tunics and shawls, for which I have selected interesting unique designs. The idea is to inspire women to treat themselves to luxurious accessories in the comfort of their homes or while vacationing at resorts. We offer a wider variety of superbly soft high-fashion accessories for the world of leisure & pleasure.”
Are you of the opinion that fairs (i.e. trade shows) are still a valid means of communication?
“Shows are still good for creating a dialogue between designers and buyers; allowing professional buyers to have the first-hand experience of the product. However, the shows are not a good platform for communicating with our retail customers, the women who wear our creations. We find that advertising in the right magazines and extensive online activity are far more efficient in reaching potential customers and catching their attention.”
What fields do you excel in?
“Design and color, making every collection a thrilling, intriguing and surprising experience for my loyal followers….” 🙂
Register on our site to browse Dori’s spring-summer 2013 collection and share with us your favorite Dori style. 🙂